ART COACHING can focus on any part of the creative spectrum from the sources of one's inspirations to ways to facilitate art-making to public presentations and promotions. It can help established or emerging artists -- or anyone simply wanting to enhance their creativity:

• explore their intuitive creative well more deeply,
• design a workspace and take charge of their time better,
• find language to articulate the meaning and uniqueness of their work
• strengthen and "professionalize" the presentation of their art, and/or
• research and expand ways to exhibit and market their art.

A coach is a guide, a co-creative partner and cheerleader in the coaching process.  The client drives the agenda, however, for what she/he wants to accomplish. (NOTE: Sally Jorgensen's Art Coaching is not a hands-on art-making experience.)

Testimonials from Sally's Art Coaching Clients:

"Sally's personal style and skill as an artist, teacher, and writer all came together in my art coaching experience. Her personal style is demonstrated by her warmth and acceptance, seeing the artist within, offering encouragement and allowing creativity to come forth. Sally guided me in clarifying the purpose and conceptual basis of my art-making and creating a language to communicate these ideas. The experience took my art to a whole new level."
                                                                                      EB, Santa Cruz, CA

"I went looking for an Art Coach to help me with the business side of promoting my art.  I thought I knew how to paint and just needed help getting my art out there.  I found in Sally a very warm and supportive mentor.  Someone I could talk to freely about my art.  Someone who understood me.  Soon I was telling her about all my struggles as an artist.  How I had all these paintings piling up in my studio that I should be getting out there.  How I should be painting more.  To every 'should,' Sally simply asked, 'Why?' I'd answer, but then she would dig a little deeper...and  deeper.  I realized the struggle with my art wasn't 'out there,' it was 'in here.'  She helped me see how much I was fighting with myself, getting in my own way. and trying to force things to happen.  As I became more present as to what I wanted at each moment, the heavy burden I was  carrying of 'needs' and 'shoulds' melted away and I could just enjoy where I was in the moment with my art.  Since that awakening, my art has taken on a new freedom and energy.  Sally's provocative questions and insights helped me see that  what I  wanted to paint all along was inside me, but I wasn't giving myself permission to express it.  Now that I understand my art better I also understand that promoting my art is all about telling my story.  What was trying to come out in my paintings was an expression of my life.  Ironically, I've found that as my paintings express my life more authentically, the act of painting shows me how to live my life more authentically."
                                                                                  DL, Pacific Grove, CA